Top 5 Ways to Make the Most Out of Your Personal Branding Session
Personal branding is all about showcasing your unique value to your target audience. Whether you are an entrepreneur, a freelancer, a professional, or a student, having a strong personal brand can help you stand out from the crowd and attract more opportunities.
But how do you create a personal brand that reflects your personality, values, skills, and goals? And how do you communicate it effectively to your potential clients, employers, partners, or peers?
One of the best ways to do that is to have a personal branding session with a professional photographer, such as Kimberly Marsh Photography. She offers a unique personal branding program that is customized just for you. It helps you create and capture your personal brand story through photos.
Before you book your session, you need to prepare with some basics to make the most out of it. Here are the top 5 ways to do that:
1. Define your personal brand statement.
A personal brand statement is a concise and catchy summary of who you are, what you do, and what makes you different. It should capture your essence and value in one sentence. For example, with Kimberly Marsh Photography we are: "Capturing the soul of who you are." Your personal brand statement will help you craft your message and guide your session.
2. Know your target audience.
Who are you trying to reach with your personal brand? What are their needs, goals, and interests? How can you help them or solve their problems? Knowing your target audience will help you tailor your content and style to their preferences and expectations.
3. Choose your platform and format.
Where do you want to showcase your personal brand? Is it on your website, blog, social media, or somewhere else? And what format do you want to use? Photos, videos, audio, text, or a combination? Choosing your platform and format will help you decide what kind of session you need and what equipment and tools you need to bring.
4. Plan your content and style.
What do you want to say and show in your session? What are the main points or messages you want to convey? What are the stories or examples you want to share? And how do you want to present yourself? What are the colors, fonts, outfits, props, locations, or backgrounds that suit your brand personality and image? Planning your content and style will help you create a consistent and coherent brand identity.
5. Practice and relax.
Before your session, practice your content and delivery. Rehearse your script or outline, practice your poses or gestures, test your equipment or tools, and check your appearance or outfit. And most importantly, relax and have fun. Your session with Kimberly Marsh Photography is not an exam or an interview. It's an opportunity to express yourself and connect with your audience. A personal branding session with Kimberly Marsh Photography allows YOU to be YOURSELF so you can ENJOY and ROCK your session.
The best part!
The very best part about Kimberly's Branding Program is since we are shooting together every month things become more natural. You end up becoming less nervous in front of the camera and we really begin to have fun. Just as my brand is, "Capturing the Soul of who you are" it is my job to help you deliver all of these things. So come up with a direction of what you want to showcase and l can help you capture that to really make your social media posts stand out from the rest.
Images shown:
Bailee with Board & Brush
Celeste Johnston with Farm Bureau Financial Services
Andrew with Outside the Box Training at All Athletes Welcome Gym
Danell Riggs with Legacy Mutual Mortgage
Dustin Olive Real Estate Agent
Kailee & Kelly with Gypsy Vibes Boutique
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